Thursday, December 1, 2011

Black Friday Leaderboard: Who Won?

@WalmartLabs followed the top stories on social media during Black Friday, but where did the shoppers actually go? To answer this question, we turned to the Foursquare Check-ins.

Black Friday Door Buster Category

This year, several retailers started Black Friday earlier than ever. Walmart and Toys “R” Us started on 10pm Thursday night. While Target, Best Buy, Kohl’s and Macy’s opened doors for Black Friday shoppers at midnight on Thursday night. During the late night Door Buster period, we saw that Walmart got the highest share of Foursquare checkins (29%) with Target in second place (23%). Some retailers like Toys R Us and Macy’s had good showings as they encouraged shoppers to check-in on Foursqure by offering discounts and coupons.

Winner: Walmart

Black Friday Traffic Category

By the end of the day on Friday, Walmart (25%) and Target (20%) kept their leads in Foursquare check-ins.

Winner: Walmart

Black Friday Buzz Category

Black Friday has become pop-culture phenomena. Many opted to experience the intensity first hand by camping out outside to be the first in line or wading into the crowd to be the first to nab a special deal. Many more chose to observe from the sidelines and pass around Black Friday stories and observations. Which retailer was talked about the most during Black Friday?

Winner: Walmart