An experiment we’re “inspired” to explore here @WalmartLabs
is discovery shopping. How can we offer solutions that make the shopping
experience visually inspiring, fun and helpful? That’s why we’re excited
Walmart.com is among one of the first websites to unveil “product pins” today
on Pinterest.
With these more useful pins, people can now view more
product information on Walmart’s pins, including the product’s every day low
price. Get started by following us on Pinterest.
We’ve started experimenting with discovery shopping when we
noticed Pinterest users were pinning product images from Walmart.com without
our help. Products that were pinned ranged from everyday products to surprisingly practical
discoveries.
For one of our first Pinterest experiments, we curated
popular Walmart.com pins into an inspired shopping experience called Spark Studio. Here, shoppers could be
inspired by Walmart shoppers on Pinterest.
We’ve heard some amazing feedback
from our users so far about their discoveries. Comments like “I never knew
Walmart sold that” or “I discovered this product was much less expensive than I
realized” demonstrated the power of the crowd and the thrill of discovery
shopping.
We’re also experimenting with Pinterest and discovery
shopping on our Walmart.com home page. When
we launched a new design for Walmart.com earlier this month, we unveiled a new “Trending” tab that provides a dynamic snapshot of Walmart.com products that
are currently trending based on recent pins from Pinterest.
We’re excited to continue leveraging these better product
pins to inspire our shoppers and direct qualified traffic to Walmart.com. Watch
for more inspirations to come out from @WalmartLabs this year.
