An experiment we’re “inspired” to explore here @WalmartLabs is discovery shopping. How can we offer solutions that make the shopping experience visually inspiring, fun and helpful? That’s why we’re excited Walmart.com is among one of the first websites to unveil “product pins” today on Pinterest.
With these more useful pins, people can now view more product information on Walmart’s pins, including the product’s every day low price. Get started by following us on Pinterest.
We’ve started experimenting with discovery shopping when we noticed Pinterest users were pinning product images from Walmart.com without our help. Products that were pinned ranged from everyday products to surprisingly practical discoveries.
For one of our first Pinterest experiments, we curated popular Walmart.com pins into an inspired shopping experience called Spark Studio. Here, shoppers could be inspired by Walmart shoppers on Pinterest.
We’ve heard some amazing feedback from our users so far about their discoveries. Comments like “I never knew Walmart sold that” or “I discovered this product was much less expensive than I realized” demonstrated the power of the crowd and the thrill of discovery shopping.
We’re also experimenting with Pinterest and discovery shopping on our Walmart.com home page. When we launched a new design for Walmart.com earlier this month, we unveiled a new “Trending” tab that provides a dynamic snapshot of Walmart.com products that are currently trending based on recent pins from Pinterest.
We’re excited to continue leveraging these better product pins to inspire our shoppers and direct qualified traffic to Walmart.com. Watch for more inspirations to come out from @WalmartLabs this year.