Today we announced the final winners of our popular Get on the shelf contest: HumanKind Water, PlateTopper and SnapIt Eyeglass Repair Kit which will be sold at http://walmart.com/getontheshelf.
More than 4,000 inventors, entrepreneurs and small businesses from across the country entered the contest to have the opportunity to be carried on Walmart.com and in Walmart U.S. stores. The most popular products ranged from categories entered were home improvement, to personalized products items and health and wellness. Over one million votes were cast by the public to compete for the opportunity to be carried at Walmart.com and in Walmart U.S. stores. The public cast over one million votes through Facebook or text.
Throughout the contest, the winning inventors went the distance to market their participation through word of mouth. Humankind Water transformed its homepage into a “war room” completely dedicated to getting votes. PlateTopper deployed humorous videos and social marketing tactics to raise visibility, including a YouTube video, which has been viewed more than two million times. Nancy of SnapIt even went to the NBC Today Show’s plaza in New York where her assistant dressed as a giant screw and was seen on national television with a sign asking for votes.
We are now at the end of an amazing adventure. Get on the Shelf surpassed our expectations and surprised us all here. We congratulate the winners for their creativity and passion and thank every single one of the 4,000 contestants for taking a leap to join in the first contest ever of this kind from.
Get on the shelf, launched in January of this year where contestants sent in videos of their latest inventions to be voted on by the public. During contest voting, nearly 95 percent of the participants received a vote via Facebook or text.
We thank all contestants for their participation and enthusiasm for the "Get on the shelf" contest. We congratulate them for their creativity and passion. We are amazed by the visibility so many have received for their products, whether online or through traditional news media, and we hope the boost in awareness We hope the GOTS experience accelerates their your business going forward.
The Walmart Get on the shelf team
For more information, visit http://getontheshelf.com.