Today we announced the final winners of our popular Get on the shelf contest: HumanKind Water, PlateTopper and
SnapIt Eyeglass Repair Kit which will be sold at
http://walmart.com/getontheshelf.
More than 4,000 inventors, entrepreneurs and small businesses
from across the country entered the contest to have the opportunity to be
carried on Walmart.com and in Walmart U.S. stores. The most popular products ranged
from categories entered were home
improvement, to personalized products
items and health and wellness. Over one
million votes were cast by the public to compete for the opportunity to be
carried at Walmart.com and in Walmart U.S. stores. The public cast over one
million votes through Facebook or text.
Throughout the contest, the winning inventors went the
distance to market their participation through word of mouth. Humankind Water
transformed its homepage into a “war room”
completely dedicated to getting votes. PlateTopper deployed humorous videos and
social marketing tactics to raise visibility, including a YouTube video, which has
been viewed more than two million times. Nancy of SnapIt even went to the NBC
Today Show’s plaza in New York where her assistant dressed as a giant screw and
was seen on national television with a sign asking for votes.
We are now at the end of an amazing adventure. Get on the Shelf surpassed our expectations
and surprised us all here. We
congratulate the winners for their creativity and passion and thank every
single one of the 4,000 contestants for taking a leap to join in the first
contest ever of this kind from.
Get on the shelf, launched in January of this year where
contestants sent in videos of their latest inventions to be voted on by the
public. During contest voting, nearly 95
percent of the participants received a vote via Facebook or text.
We thank all contestants for their participation and
enthusiasm for the "Get on the shelf" contest. We congratulate them
for their creativity and passion. We are amazed by the visibility so many have
received for their products, whether online or through traditional news media,
and we hope the boost in awareness We hope the GOTS experience accelerates
their your business going forward.
The Walmart Get on the shelf team
For more information, visit http://getontheshelf.com.
