Black Friday Door Buster Category
This year, several retailers started Black Friday earlier than ever. Walmart and Toys “R” Us started on 10pm Thursday night. While Target, Best Buy, Kohl’s and Macy’s opened doors for Black Friday shoppers at midnight on Thursday night. During the late night Door Buster period, we saw that Walmart got the highest share of Foursquare checkins (29%) with Target in second place (23%). Some retailers like Toys R Us and Macy’s had good showings as they encouraged shoppers to check-in on Foursqure by offering discounts and coupons.
Winner: Walmart
Black Friday Traffic Category
By the end of the day on Friday, Walmart (25%) and Target (20%) kept their leads in Foursquare check-ins.
Winner: Walmart
Black Friday has become pop-culture phenomena. Many opted to experience the intensity first hand by camping out outside to be the first in line or wading into the crowd to be the first to nab a special deal. Many more chose to observe from the sidelines and pass around Black Friday stories and observations. Which retailer was talked about the most during Black Friday?
Winner: Walmart
