@WalmartLabs += OneRiot; // Welcome aboard, Team OneRiot!

A few weeks ago, a small team from @WalmartLabs visited the offices of OneRiot in beautiful Boulder, Colorado. OneRiot has developed some pretty nifty technology that analyzes social media signals from popular networks like Twitter and Facebook to deliver ads that are relevant to consumers’ interests. As our teams debated the finer points of Big Data, Fast Data, and machine learning technologies, it became clear to us that we could find no better colleagues than the guys at OneRiot.

As a part of Walmart, we're continuing to work with the intensity of a technology startup. Today I’m pumped to share the news that, within 30 days of that first meeting, we have closed a transaction to acquire the key assets of OneRiot. The technology team at OneRiot will move to Silicon Valley and become part of @WalmartLabs in September.

As I have written before, here at @WalmartLabs we’re doing some amazingly interesting and impactful work at the intersection of social, mobile, and retail. The technology at the core of what we do is the Social Genome, which enables us to connect millions of consumers with the best products based on their interests at any given moment. The OneRiot technology will enrich the Social Genome, and the OneRiot team adds to the already deep expertise we have around social data analysis.

It gives me great pleasure to welcome Tobias Peggs and the OneRiot team to @WalmartLabs!

Goodbye, Kosmix. Hello, @WalmartLabs

Two weeks ago, I announced the exciting news that Kosmix had agreed to be acquired by Walmart, the world’s largest retailer. At that point, the deal was signed but subject to customary closing conditions. Today, I’m delighted to announce that the closing conditions have been fulfilled and that the deal is officially closed.

Today is the last day in the life of Kosmix as an independent company. It is a day to look back with pride at our accomplishments. I’m proud of our pioneering development of breakthrough semantic analysis technology, and of applying it to real-time social media streams to create the Social Genome. I’m proud that we built RightHealth into one of the top three health and medical information sites by global reach. I’m extremely proud that we touched so many people each and every day: in March, our properties RightHealth, Tweetbeat, and Kosmix.com together served over 17.5 million unique visitors worldwide, who spent over 5.5 billion seconds on our services. But most of all, I’m proud of being part of the Kosmix team, and having the privilege of working with a team of extremely talented and passionate individuals who, over the course of the past several years, went from coworkers to family.

Today also is the first day in the life of @WalmartLabs. As I wrote in my prior post, our mission is to invent the next generation of ecommerce: integrated experiences that leverage the store, the web, and mobile, with social identity being the glue. We are at an inflection point in the development of retailing. Social media and the mobile phone will have as profound an effect on the trajectory of retail in the early years of the 21st century as did the development of highways in the early part of the 20th century. @WalmartLabs, which combines Walmart’s scale with Kosmix’s social genome platform, is in a unique position to invent and build this future.

I’m also delighted that the entire Kosmix crew, without exception, will be part of this exciting new journey. If you are interested in joining a talented and passionate team working at the crossroads of social media, mobile, and commerce, give us a holler. @WalmartLabs is hiring!

P.S. To stay tuned, follow @WalmartLabs on Twitter.

Retail + Social + Mobile = @WalmartLabs

Eric Schmidt famously observed that every two days now, we create as much data as we did from the dawn of civilization until 2003. A lot of the new data is not locked away in enterprise databases, but is freely available to the world in the form of social media: status updates, tweets, blogs, and videos.
At Kosmix, we’ve been building a platform, called the Social Genome, to organize this data deluge by adding a layer of semantic understanding. Conversations in social media revolve around “social elements” such as people, places, topics, products, and events. For example, when I tweet “Loved Angelina Jolie in Salt,” the tweet connects me (a user) to Angelia Jolie (an actress) and SALT (a movie). By analyzing the huge volume of data produced every day on social media, the Social Genome builds rich profiles of users, topics, products, places, and events.
The Social Genome platform powers the sites Kosmix operates today: TweetBeat, a real-time social media filter for live events; Kosmix.com, a site to discover content by topic; and RightHealth, one of the top three health and medical information sites by global reach.  In March, these properties together served over 17.5 million unique visitors worldwide, who spent over 5.5 billion seconds on our services.
Quite a few of us at Kosmix have backgrounds in ecommerce, having worked at companies such as Amazon.com and eBay. As we worked on the Social Genome platform, it became apparent to us that this platform could transform ecommerce by providing an unprecedented level of understanding about customers and products, going well beyond purchase data. The Social Genome enables us to take search, personalization and recommendations to the next level.
That’s why we were so excited when Walmart invited us to share with them our vision for the future of retailing. Walmart is the world’s largest retailer, with 10.5 billion customer visits every year to their stores and 1.5 billion online – 1 in 10 customers around the world shop Walmart online, and that proportion is growing. More and more visitors to the retail stores are armed with powerful mobile phones, which they use both to discover products and to connect with their friends and with the world. It was very soon apparent that the Walmart leadership shared our vision and our enthusiasm. And so @WalmartLabs was born (official announcement here).
We are at an inflection point in the development of ecommerce. The first generation of ecommerce was about bringing the store to the web. The next generation will be about building integrated experiences that leverage the store, the web, and mobile, with social identity being the glue that binds the experience. Walmart’s enormous global reach and incredible scale of operations -- from the United States and Europe to growing markets like China and India -- is unprecedented. @WalmartLabs, which combines Walmart’s scale with Kosmix’s social genome platform, is in a unique position to invent and build this future.
It is every technologist’s dream that the products they build will impact billions and will continue on to the next generation. The social commerce opportunity is huge, and today is day zero. We have liftoff!